So you've built a website that looks great, and you have some awesome content. Your website is also Search Engine Optimized and you have a great Internet Marketing strategy in place, to make sure that your website is going to be a popular business in your industry. You set up everything to run... and then what? How do you know it's working? If you do know its working, how to do you know whether it is working 20%, 50%, or more than 90%? Do you know which parts are working and which of them are not? These are just some of the questions that can be answered using Website Tracking. At Wave Media Group, we are experts at Website Tracking analysis.
 Website Tracking might sound like a big nightmare of collecting and analyzing statistics, but in actual fact, this is one of the most simple and easy ways to monitor your online business. We can either install the Website Tracking tools on your website, or you can register your website with automatic tools that run on your website for data collection. As far as you are concerned, all you need to do after that, is sit back and wait for the reports to start coming in. There are different kinds of statistics that are generated by your website. The Website Tracking software that we install will then assimilate the data and start producing all the reports that you could possibly imagine.
Internet Marketing strategies are plagued with failure because people fail to properly analyze the reactions to Marketing strategies. For instance, here are a few questions that can be answered by Website Tracking, that can prove to be invaluable when it comes to a business analysis of your online venture.
- The total traffic on your website per day/week/month/year. This is nothing but a hit count. Every unique user visiting your website counts as one hit. The more hits you have the higher your traffic and consequently, your popularity.
- More importantly, how many of those visitors are repeat visitors? If you get a million visitors every week and less than 10% of them come back the following month then obviously you have some thinking to do.
- Where did they come from? What was the referring website or search engine?
- If it was a search engine, then what keywords did they use? Following that, what are the most popular keywords for your website?
- Demographic data - how many from your own city, state, country? How many international users? If 90% of your profit contributors are, for instance, from Germany, do you think you could get a bigger German market share by having a German version of your website?
 
These are just some of the Marketing concerns that can be addressed through Website Tracking.
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