Business Cards serve many purposes, but their primary purpose is to
tell what you do and give the recipient a way to contact you.
At
the very least, a name and contact method (address or phone number)
should go into a business card design. As for where to put this
information, there are hundreds of possible arrangements. However, there are
only a few commonly accepted guidelines for where to place the most
essential information. When in doubt or when there is little time to
experiment, follow these guidelines for creating a basic, serviceable,
and effective business card.
Minimum Information for a Business Card
Other information is optional, but as a minimum, the Business Card design should usually contain:
- Individual's Name and/or Business Name
-
Individual's title or some other descriptive text to indicate their position, if it is not obvious from the business name.
- A
way (preferably multiple ways) to contact the person — phone,
fax, email, web page, mailing address, street address, etc.
A complete listing of services or products on the business card is not neccessary, but definitely an option.
Business Card Checklist
Many of the items in this list are optional. You must decide which ones are appropriate for your business card.
- Name of Business or Organization
- Tagline or description of Business or Organization.
- Graphic Image(s) (including purely decorative elements)
- List of services or products
The items listed below are to assist in designing your business card. Some may not apply.
- Horizontal or Vertical Layout.
- Emphasis on Business or Organization (name and/or logo)
- Emphasis on Title of Individual
- Emphasis on a particular part of the contact information (phone, address, email, etc.)
- Size of Logo or other graphics — large (dominant) or small, etc.
- White space (blank spaces) toward the middle or toward the outer edges.
- Conservative
typeface (such as those used in the stories in your textbooks) or Fun,
Informal typeface (such as crooked letters, funny shapes, odd sizes, or
type that looks like handwriting) or a mix.
Make sure you incorporate all the essentials. Give us a call to understand the full range of services and products offered. |
